With Instagram having over 300 million active users and Facebook boasting roughly 2.27 billion monthly active users, it is no secret that if a company is not online, there is a very low chance of potential customers finding the business. On an overall basis, it is really not that difficult to see why all companies need to have a strong online presence. For people who are still unsure about having a strong online presence or simply aren’t aware of the ways in which social media platforms can be exploited, here’s a complete guide on how a solid online presence can be a great ROI for small businesses –
Credibility Boost
Modern day consumers, thanks to the internet, have become extremely savvy and they conduct a lot of enquiries before making the final purchase decision. Be it reading product or service reviews, looking at a company’s‘About’ page or asking for references online – they do it all. In case a company cannot make these details available for them, the company either loses credibility or misses out to a company managing its social media presence effectively.
Taking the appropriate amount of time and putting in the required determination to create a strong online presence demonstrates to customers that a company is extremely serious about itsproducts or services and most importantly – it cares for its customers. Without a doubt it increases business credibility, making it worthy of the customer’s time and money.
Easy Customer Service
Having a strong online presence is quite similar to having open customer service counter 7 days a week, 24 hours a day. Companies need to realize that even if the workers are offline, that social media page is working for them, selling for them and effectively building a business’ brand awareness. That’s for the reason that if a consumer is searching for a particular service even at 1AM in the night, they can still discover businesses, seeing exactly what time the company will be open for business the next day.
Increased Traffic
New and steady top quality content on social media pages help in keeping a business name ever-present in the minds of its existing and potential clients. Since social media accounts are spot-on when it comes to improving the number of times present and possible clients are exposed to a company’s overall online presence, it serves as the perfect tool for increasing web traffic. A cleverly designed social media profile on top of a website with great design– two perfect ways to entice a potential customer.
Economical Marketing
- The way in which company uses smart Web Designer Adelaide to design the website
- Company social media profiles
- The official company email marketing list
All of these are influential marketing tools that can push incredible development for a business, at a fraction of the fee of advertising on TV and other mainstream advertising platforms.
Thus it is clear that a strong online presence could be the gateway tool for small business looking to make it big. So, what is your business waiting for? Take action now for a smart online presence. Click here
